If you’re like many people seeking success as an entrepreneur, especially in the growing home-based business and online marketing segments, you’re looking for a way to break through the familiar mediocrity that is now considered normal in most of society.
I empathize with you.
It wasn’t too long ago when I had to “reinvent” myself and start over, realizing that my best thinking up to that point was not getting me where I wanted to go.
Life circumstances change, and our ability to come out on top relies largely on our ability (and willingness) to adapt and overcome. On the surface, this may seem obvious… nothing we haven’t heard many times in pep-talks and motivational speeches. But despite the obviousness of this truth, there remains a majority of people who continue to repeat outworn behavioral patterns that result in “no-progress” scenarios again and again.
The problem that must be addressed by anyone who is intent on breaking this failure cycle is often occluded from them. Usually, it’s not a problem with ability or inability. Like I said in my first book Integrity is Everything, “Interest renders aptitude.” If you have a desire to accomplish something, you also have the ability to do so, otherwise you would not have the desire.
- I desire high-fidelity sound. I have an interest in good-sounding musical reproduction.
- I researched and learned much about this topic throughout the years. I have developed an aptitude for how to produce high-fidelity sound.
- I now enjoy high-fidelity sound, I know how to solve the problems that erode the quality of sound, and I can teach and advise others on this topic.
So you see, the ability was always there, but it was only developed because of my interest.
What, then, is the problem with most people who keep finding themselves “at the scene of the crime” when their business isn’t going the way they would like?
I can tell you with certainty that it’s a problem of WILLINGNESS.
Not that they’re unwilling to succeed… ask anyone if they’re willing to have their income increase by $100,000 per year or more, and they’ll quickly answer “yes.” The unwillingness I speak of runs much deeper than that…
The average person is motivated mostly by ease and comfort. Their interest in a desired result is usually flippant, and easily surrendered when obstacles appear (or are imagined).
Opportunities to advance are weighed against their own existing beliefs. Beliefs about what’s possible. Beliefs about real or imagined limitations. Beliefs about the power of circumstances, etc.
Any new idea that is in opposition to those pre-existing beliefs and assumptions is rejected. In other words, the individual is unwilling to act outside of their own familiarity, what’s been called the “comfort zone.”
Of course, outside of the comfort zone is where ALL evolutionary progress takes place… but it’s uncomfortable to go there.
Unwillingness to hold one’s attention on a problem long enough to develop an aptitude for solving it guarantees their continued experience of the problem.
It’s like saying, “I want something different, but I’m not willing to be different, or do something different, in order to get it.”
What’s the solution?
Einstein said it best…
“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”
It’s a hard pill to swallow sometimes, but it’s one that has helped me break the cycle of failure at various times in my life.
Here are the steps:
- Acknowledge that your best thinking has gotten you this far but not farther.
- Seek the best thinking of others - mentors you can trust and who are demonstrating the results that you want to have.
- Become their student, including and especially the ideas they convey which make you uncomfortable. Model what you learn from them.
This is the fastest route to breaking the cycle. No, it’s not comfortable. So what?
This does however bring up another belief that would have to be addressed before someone could willingly abandon their comfort zone. It’s a belief concerning the trustworthiness of people.
“Who can I trust?” is a top concern of many people seeking success.
Now, I could write a book about why that is, and how distrust and prejudice is perpetuated in our society, but this article is already getting longer than I had anticipated.
For now, I’ll give one example of someone you could choose to learn from, if you were looking for a mentor in the area of business and personal success.
See if these credentials would warrant a leap out of your comfort zone:
- 100% drug free.
- Happily married for over a decade.
- Avid student of business/marketing, personal achievement and other social, economic and metaphysical philosophies.
- Has invested over $200,000 in self-education.
- Fitness buff and healthy-living authority.
- IQ of 147 (genius starts at 130)
- Author of multiple books on success psychology.
- International speaker and trainer.
- Has built multiple successful businesses, earning millions.
- Has personally mentored thousands of students.
- Major developer of new sales/marketing assets for use by new marketers.
- Content contributor to the most successful online marketing community in existence.
Does this sound like somebody you could learn from and model?
Probably it does. And if you had an opportunity to do so you’d probably jump on it.
(You do have such an opportunity RIGHT HERE)
But what about the rest of the people who allege that they want success, but pass right by such an opportunity, bumbling through life hoping for some lucky break that will change their fortune?
To these people I can offer nothing because they have lost the ability to perceive truth. Anything that hints of personal resourcefulness or responsibility is quickly filtered out by their comfort zone, rendering any messenger with an actual solution invisible.
In short: they can’t get out of their own way.
The idea I’d like to leave you with is this…
As a marketer, entrepreneur, home-business person, etc. your job is to find as many ways as you can to deliver a compelling message that conveys benefit to your ideal audience.
It is also your job to be impervious to the tremendous amount of ignorance you will witness from people who could very-well benefit from your offer, but for their own reasons, can’t hear a word of it.
After all, history is filled with people more influential than you or I who were ignored, ridiculed and condemned by the very people they were attempting to serve. The brightest and strongest of them didn’t take it personally.
I’d love to hear your thoughts. If you’re a member of this site, leave a comment. And if not, email my office at email@example.com and let me know of any specific marketing, business or personal-development topic you’d like me to discuss further.
To your success, JL