This has nothing to do with making money online.

On the other hand, it has everything to do with it.

When I made the jump from being a struggling “newbie” in business, to becoming a top earner in my chosen field, it was the result of applying the principle of Non-Attachment.

For many people this is easier said than done, but as Napoleon Hill reminds us in his classic book Think and Grow Rich…

“Riches, when they come in huge quantities, are never the result of hard work! Riches come, if they come at all, in response to definite demands, based upon the application of definite principles, and not by chance or luck.”

Non-attachment is one such definite principle, and it has served me well every time I have consistently incorporated it into my operating strategy.

In other words, trying to be all things to all people is a recipe for failure, but knowing what you know and being willing to state it openly, sometimes outrageously, despite criticism from detractors, has made me very successful.

This video is a result of a live mastermind session I hosted for my marketing team, and in it I give a more in-depth presentation of how you can begin using the principle of non-attachment in your life and in your business.

The initial payoff is that you’ll be happier as you work.

The additional payoff is that you’ll be much more attractive to success, and to your ideal customer or client.

You’ll also save time because you won’t be trying to please people who would never buy from you anyway.

At least that’s how it’s worked for me, and the many comments I’ve received from members who attended this mastermind session live have been filled with gratitude for the ideas and breakthroughs they received.

Enjoy the video, and feel free to let me know your thoughts by emailing my office at info@johnlavenia.com

To your success, John Lavenia


To partner with John Lavenia and his team of online marketers, please visit UnitedWealthPro.com for a free video and overview of their extraordinarily lucrative business system.

Don’t Buy the Money Excuse!


I just got to Seattle where I’ll be spending a few days with online marketers from around the world at the IMPACT convention, and was inspired to shoot this video for you…

Throughout my years in business, I’ve heard probably every excuse imaginable from people who could not get out of their own way, using every stall, hedge and procrastination technique in their arsenal as a reason to stay stuck in their circumstances.

(the same crappy circumstances that caused them to contact me or one of my colleagues in the first place, looking for a way to improve their results with a new business system, strategy or mentoring)

One of the most overused of these excuses, by far, is the “I don’t have the money” excuse.

Probably because it’s easy to say and doesn’t require much thought, it shows up on the radar a lot.

Anyway, in this video I’d like to give you just a taste of perspective about how much money is REALLY available when people really want something, and possess the mental ability to make a decision.

Feel free to share your thoughts with me below.

Cheers, JL

How to Break the Failure Cycle


If you’re like many people seeking success as an entrepreneur, especially in the growing home-based business and online marketing segments, you’re looking for a way to break through the familiar mediocrity that is now considered normal in most of society.

I empathize with you.

It wasn’t too long ago when I had to “reinvent” myself and start over, realizing that my best thinking up to that point was not getting me where I wanted to go.

Life circumstances change, and our ability to come out on top relies largely on our ability (and willingness) to adapt and overcome. On the surface, this may seem obvious… nothing we haven’t heard many times in pep-talks and motivational speeches. But despite the obviousness of this truth, there remains a majority of people who continue to repeat outworn behavioral patterns that result in “no-progress” scenarios again and again.

The problem that must be addressed by anyone who is intent on breaking this failure cycle is often occluded from them. Usually, it’s not a problem with ability or inability. Like I said in my first book Integrity is Everything, “Interest renders aptitude.” If you have a desire to accomplish something, you also have the ability to do so, otherwise you would not have the desire.


- I desire high-fidelity sound. I have an interest in good-sounding musical reproduction.
- I researched and learned much about this topic throughout the years. I have developed an aptitude for how to produce high-fidelity sound.
- I now enjoy high-fidelity sound, I know how to solve the problems that erode the quality of sound, and I can teach and advise others on this topic.

So you see, the ability was always there, but it was only developed because of my interest.

What, then, is the problem with most people who keep finding themselves “at the scene of the crime” when their business isn’t going the way they would like?

I can tell you with certainty that it’s a problem of WILLINGNESS.

Not that they’re unwilling to succeed… ask anyone if they’re willing to have their income increase by $100,000 per year or more, and they’ll quickly answer “yes.” The unwillingness I speak of runs much deeper than that…

The average person is motivated mostly by ease and comfort. Their interest in a desired result is usually flippant, and easily surrendered when obstacles appear (or are imagined).

Opportunities to advance are weighed against their own existing beliefs. Beliefs about what’s possible. Beliefs about real or imagined limitations. Beliefs about the power of circumstances, etc.

Any new idea that is in opposition to those pre-existing beliefs and assumptions is rejected. In other words, the individual is unwilling to act outside of their own familiarity, what’s been called the “comfort zone.”

Of course, outside of the comfort zone is where ALL evolutionary progress takes place… but it’s uncomfortable to go there.

Unwillingness to hold one’s attention on a problem long enough to develop an aptitude for solving it guarantees their continued experience of the problem.

It’s like saying, “I want something different, but I’m not willing to be different, or do something different, in order to get it.”

What’s the solution?

Einstein said it best…

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

It’s a hard pill to swallow sometimes, but it’s one that has helped me break the cycle of failure at various times in my life.

Here are the steps:

- Acknowledge that your best thinking has gotten you this far but not farther.

- Seek the best thinking of others - mentors you can trust and who are demonstrating the results that you want to have.

- Become their student, including and especially the ideas they convey which make you uncomfortable. Model what you learn from them.

This is the fastest route to breaking the cycle. No, it’s not comfortable. So what?

This does however bring up another belief that would have to be addressed before someone could willingly abandon their comfort zone. It’s a belief concerning the trustworthiness of people.

“Who can I trust?” is a top concern of many people seeking success.

Now, I could write a book about why that is, and how distrust and prejudice is perpetuated in our society, but this article is already getting longer than I had anticipated.

For now, I’ll give one example of someone you could choose to learn from, if you were looking for a mentor in the area of business and personal success.

See if these credentials would warrant a leap out of your comfort zone:

- 100% drug free.
- Happily married for over a decade.
- Avid student of business/marketing, personal achievement and other social, economic and metaphysical philosophies.
- Has invested over $200,000 in self-education.
- Fitness buff and healthy-living authority.
- IQ of 147 (genius starts at 130)
- Author of multiple books on success psychology.
- International speaker and trainer.
- Has built multiple successful businesses, earning millions.
- Has personally mentored thousands of students.
- Major developer of new sales/marketing assets for use by new marketers.
- Content contributor to the most successful online marketing community in existence.

Does this sound like somebody you could learn from and model?

Probably it does. And if you had an opportunity to do so you’d probably jump on it.

(You do have such an opportunity RIGHT HERE)

But what about the rest of the people who allege that they want success, but pass right by such an opportunity, bumbling through life hoping for some lucky break that will change their fortune?

To these people I can offer nothing because they have lost the ability to perceive truth. Anything that hints of personal resourcefulness or responsibility is quickly filtered out by their comfort zone, rendering any messenger with an actual solution invisible.

In short: they can’t get out of their own way.

The idea I’d like to leave you with is this…

As a marketer, entrepreneur, home-business person, etc. your job is to find as many ways as you can to deliver a compelling message that conveys benefit to your ideal audience.

It is also your job to be impervious to the tremendous amount of ignorance you will witness from people who could very-well benefit from your offer, but for their own reasons, can’t hear a word of it.

After all, history is filled with people more influential than you or I who were ignored, ridiculed and condemned by the very people they were attempting to serve. The brightest and strongest of them didn’t take it personally.

I’d love to hear your thoughts. If you’re a member of this site, leave a comment. And if not, email my office at info@johnlavenia.com and let me know of any specific marketing, business or personal-development topic you’d like me to discuss further.

To your success, JL

Why I'm With EN


I had a conversation with an old friend earlier today - he’s still not bringing in the big money he really wants, after years of being in and around the home-business and direct-selling world.

The advice I heard coming out of my mouth inspired me to shoot this video.

If you’re tired of chasing success - looking for the “missing link” to making big money - and you’re ready to just get on with it, you need to watch this.

Just know that it’s straight talk for intelligent people who want to hear it the way it is…
which is probably why you’re on this website in the first place.

(you’ll have to find my other website if you want to watch my Lady Gaga impersonation videos.)

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How to make the most money in affiliate marketing

This will be a revealing and thought provoking video…

I recently spoke with a gentleman who has had great success in the field of product development and launch strategy, typical in modern internet marketing circles.

Several months ago, he decided to align himself with the world’s foremost online network marketing company, and leave the product launch world behind.

As a person who has made the majority of my income in the network/affiliate marketing space, I have a lot of appreciation for the opportunity that this form of business affords to the average individual with no special skills or credentials. But I have also wondered about the viability of doing more in the direction of direct-response product launches as my primary business.

After all, the thought of doing $1,000,000 on a weekend is pretty attractive, and I have seen it happen more than once with some of the online marketing “gurus” that make this a full-time business.

And after more than a decade of success in the direct-sales/network marketing business model, I sometimes wonder if “the grass is greener on the other side.”

In the direct-response world of launching products to customers, without any business opportunity attached, there is no need to manage and support a group of affiliates/distributors beyond delivering what was promised when the transaction took place.

In the network marketing world, the vast majority of participants produce little value, are quick to abandon their goals (if they have any) and can be more of an energy drain than an asset to the organization.

This is nothing new. It’s just human nature, but it does cause some of us more seasoned veterans to wonder if we’re “barking up the wrong tree” when we work to build and support a community of people who, in many cases, are not willing to work, build and support themselves.

Such is life. And there always is that small minority of people who are more interested in production than consumption. And they make it all worth it.

So my conversation with the company’s CEO was largely based on this question:

“After having participated in many million-dollar+ product launches throughout the years, why would you choose to re-enter the home-based business/network marketing space which, in my view, is largely dependent on the efforts of loosely affiliated people, typically with a very low level of commitment, and virtually no marketing know-how?”

His answers were very revealing about the “dark side” of the product-launch world, and gave me some great insight and reassurance that I may not be barking up the wrong tree after all.

Enjoy the video where I explain these perspectives, and see if you come to the same conclusion I did…

The best strategy is to apply direct-response methods to a network marketing business model.

Click to see exactly how we’re doing that here

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