When I was a child and through my adolescence I was a skinny kid…
I mean, ribs-sticking-out type of skinny.
Well, I’m not a skinny kid anymore.
And what I learned about weightlifting and fitness carried over into other areas of my life as well.
3 things in particular…
1 - Consistency
You don’t show up in the gym once a week. You show up every day. And not just when the calendar says it’s the first 2 weeks of January (and you feel some weird sense of obligation to comply with a “resolution” you made in a drunken stupor on New Years Eve.) Every day that you eat, and every day that you sleep, are days when you are qualified to go to the gym and put that food and rest to work.
2 - Intensity
If results are what you’re after, you must push past comfort. As the old saying goes, “no pain, no gain”. It’s a simple enough concept to understand, but to this day I see countless people “going through the motions”, making a half-hearted attempt and making no gains. Because of my intensity and focus in the gym, I’m able to lift a ridiculous amount of weight for my size. Sometimes it even attracts an audience.
3 - Diversity
If all I did was the same exercise for the same muscle group again and again, my body would be terribly unbalanced. When I was growing up on the coast of New Jersey (“the Jersey Shore”) I remember seeing the “guidos” hanging out with their Camaros in places like Seaside Heights, looking to “pick up chicks” at the nightclubs. They had biceps and pecks, but skinny little legs. We called it “All guns, No wheels”. By challenging the body with diverse and changing exercises, we make consistent gains throughout.
So how does this translate into financial success?
Consistently showing up and doing the work required in your business will develop uncommon habits of effectiveness. As Albert EN Gray said years ago, “Successful people are in the habit of doing things that failures don’t like to do.” Right there, you have separated yourself from the mediocre.
Focusing with intensity on the task at hand, and refusing to be distracted, is a characteristic of true genius. It’s not comfortable, especially in our modern age of constant distraction, but the rewards of being productive and solving problems are unparalleled. And as your ability to produce results grows, so does your value in the marketplace.
Willingness to learn new methods of marketing, lead generation and ways of delivering value to your customers will bring you a diverse array of options when growing your business. This will keep you free from being pigeonholed when market conditions change. Without diversity, you’re dependent on only one or two methods - a very dangerous proposition. Just ask anybody who used to advertise only on Google.
As you can see, these three ideas (Consistency, Intensity & Diversity) can serve you in business, and in other areas of life as well.
I’m grateful to the guys on the Jersey Shore who taught me how to get “big and strong” back in the 1980’s. Their teaching serves me still, in ways they may not have imagined.
Let me know your thoughts and comments below. I love reading them.